Sure, we’re only nearing the end of August. But if you’re like the marketing team at Alexa, you’re already looking ahead to marketing strategy, budgets, and plans for 2017. As we prepare for a new year, our success depends on how well we apply what we’ve lea ed in 2016, to what’s to come. We know th...

If you’d like to know how to rank on Google, the short answer is… Create SEO content that people love, and search engines can crawl and understand. If you dissect that short answer above, ranking content on Google boils down to three ingredients: Content People loving it Google knowing that I’ll adm...

Whether you’re a business owner, marketer, consultant, analyst, or even a salesperson, you have probably found yourself wanting to find similar sites that compete against a particular site. Why would I want to find similar websites? Why is this useful? As a business owner or marketer, it’s important...

Do you want your SEO content to rank on the first page of Google? It’s easy to get stuck on the many SEO best practices and lose track of who you are ultimately trying to reach… Real people. Google has specific SEO factors it looks for when ranking pages in search results. Their priority is their us...

One of the top goals in digital marketing is to have strong SEO. Strong SEO means that your content ranks in search, drives organic traffic, and ultimately converts visitors into customers. But there are many parts of SEO that must work in tandem to reach this goal. It’s a multi-part practice that t...

SEO is a marathon, not a sprint. And at some point, your businesses is likely to experience a lull in organic traffic performance that requires you to mix up your strategy to get back on track. One way to do this is through dynamite keyword discovery. The search landscape is always changing. This in...

What if you could find the best keywords for your website and spy on competitors’ keywords at the same time? Now you can with Alexa’s Competitor Keyword Matrix tool. The brand new tool allows users to run a complete competitor keyword analysis, and identify high opportunity keywords based on gaps wi...

More content. More content. More content. Marketers hear it all the time. Most of us probably wake up in cold sweats at night thinking about it too. “We need to publish new content”. “We need to drive more traffic”. A steady stream of new content on your website or blog goes hand-in-hand with qualit...

As a fellow marketer, I fully understand what a lengthy effort content marketing can be. It takes a healthy amount of research, brainstorming, and careful crafting to produce a single piece of content. Then there’s the SEO, social scheduling, influencer outreach… When you’re finally done, you’re rea...

Keyword research for SEO is non-negotiable. Your SEO performance and your website traffic depend on it. And the growth of your business is increasingly tied to it. But, choosing the right SEO keywords for your website content is exceedingly difficult. Particularly for small to mid-sized businesses w...

Would you like to get started with SEO? But you aren’t sure if it’s worth all the effort? Many start-ups neglect SEO in their early days. And it makes sense. They have limited time and resources. So it’s hard to commit to such a time-consuming pursuit. But later, when they need to find scalable grow...

Let’s be honest. There’s no silver bullet with SEO. In fact, the complexity of SEO is in the overwhelming number of things you “must” do. But who has time to check all the boxes on the SEO best practices checklist? If there is one thing you cannot skip, it is keyword research. The key to winning in ...

It’s near impossible to know what type of content will be popular week to week. Trends fade in and fade out, and current events change daily. But if done right, you can leverage seasonal events to catch the wave of predictable trends. Here’s how to plan your annual content calendar to take advantage...

We’re pleased to announce that once again, the size of Alexa’s global traffic panel is significantly increasing.xa0 Because it’s impossible toxa0directly track all traffic across the web, one of the ways we calculate our metricsxa0is by usingxa0axa0data panel — a sample of global Inte et traffic, ma...

I’ll admit it. I fully subscribe to the ethos of growth hacking. It’s a no-stone-left-untu ed, data and measurement-driven approach to maximizing audience engagement, conversion and loyalty. What’s not to like? Well, the one thing that never quite sat right with me is the word hacking. There are a n...

Hi Guys, I just wanted to take the time to thank our customers for their support in 2015 and wish you all a happy and prosperous 2016. With the New Year upon us, we’re off to great start introducing upgrades to our service. Many of you have taken the time to respond to our emails and surveys, and ha...

SEO isn’t about gaming Google. It’s simply about creating content that people want and that satisfies their search intent. Looking at SEO from this perspective can make it easier to understand and easier to execute white hat SEO techniques. By putting aside the spammy tactics of yesteryear, you can ...

Not all sites are created equal in the eyes of Google. Some sites have a harder time ranking than others. So how do you find the best keywords for your website, given its unique ability to rank? You’ve probably heard the common advice to target low competition keywords. But the real question is, how...