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If you’d like ong>to know how to rank on Google, the short answer is… Create SEO content that people love, and search engines can crawl and understand. If you dissect that short answer above, ranking content on Google boils down to three ingredients: Content People loving it Google knowing that I’ll admit it. Those three factors are overly simplified concepts to concisely communicate what it takes to rank on Google. This post is the conclusion to a 3-part series on SEO content. So far we’ve covered: Part 1 – How to Plan SEO ContentPart 2 – SEO Copywriting Tips to Please Google and Humans And now… Part 3 – How to Rank on Google: 3 Ingredients for Reaching #1 SEO Ingredient #1 For Ranking on Googl...

Whether you’re a business owner, marketer, consultant, analyst, or even a salesperson, you have probably found yourself wanting to find similar sites that compete against a particular site. Why would I want to find similar websites? Why is this useful? As a business owner or marketer, it’s important to know which sites are competing with your company online. Which sites are attracting the same or similar visitors? Which sites are using similar keywords or marketing to your target customers? In addition, you may want to develop a list of websites similar to a target site for new guest posting or advertising opportunities. As a consultant or analyst, it’s important to understand your client’s ...

Do you want your SEO content to rank on the first page of Google? It’s easy to get stuck on the many SEO best practices and lose track of who you are ultimately trying to reach… Real people. Google has specific SEO factors it looks for when ranking pages in search results. Their priority is their users’ experience. So the more you serve the reader, the more Google serves you. If I were to share only one SEO copywriting tip, it would be this… Please your readers. That sounds too simple, right? The biggest challenge behind that is in knowing your audience and what they want. In this post, I’ll share ideas to help you make your readers love you, so Google will too. SEO Copywriting Tip #1: Plan ...

One of the top goals in digital marketing is to have strong SEO. Strong SEO means that your content ranks in search, drives organic traffic, and ultimately converts visitors into customers. But there are many parts of SEO that must work in tandem to reach this goal. It’s a multi-part practice that takes time and resources to execute. One surefire way to make sure your site always follows white hat SEO best practices and performs its best in search is a completewebsite SEO test. In this post we’ll review 2 tools that testwebsite SEO in 2 crucial ways. 2 Tools for a Comprehensive Website SEO Test Generally, SEO includes 2 categories: Technical – refers to the back end elements of your site tha...

What if you could find the best keywords for your website and spy on competitors’ keywords at the same time? Now you can with Alexa’s Competitor Keyword Matrix tool. The brand new tool allows users to run a complete competitor keyword analysis, and identify high opportunity keywords based on gaps with their closest competitors. Using the Competitor Keyword Matrix In the tool you can compare up to 10 sites at once (including your own) to see competitors’ keywords that are different from yours. You can sort the matrix list by a variety of criteria like: Sites in Common – how many sites are getting some traffic from the same keyword Competition – an estimate of how hard it is to rank highly fo...

More content. More content. More content. Marketers hear it all the time. Most of us probably wake up in cold sweats at night thinking about it too. “We need to publish new content”. “We need to drive more traffic”. A steady stream of new content on your website or blog goes hand-in-hand with quality backlinks, great SEO, and strong site traffic. However, it can be a struggle to constantly generate new topics to blog about. In this post, we review 4 excellent places to discover topics to write about. The best part? They’re right under your nose. 1. Competitors Researching competitor keywords is a tactful way to discover new content opportunities for your own website. The benefits: It gives y...

As a fellow marketer, I fully understand what a lengthy effort content marketing can be. It takes a healthy amount of research, brainstorming, and careful crafting to produce a single piece of content. Then there’s the SEO, social scheduling, influencer outreach… When you’re finally done, you’re really ready to be done. But checking your on-page SEO (even after the fact) is important to make sure you’re ranking highly and driving the most search traffic to your content possible. Alexa’s new on-page SEO checker can help you analyze your content to make sure it’s optimized for search the best it can be. Here’s how to check on-page SEO with Alexa. Enter a landing page + target keyword pair From...

Keyword research for SEO is non-negotiable. Your SEO performance and your website traffic depend on it. And the growth of your business is increasingly tied to it. But, choosing the right SEO keywords for your website content is exceedingly difficult. Particularly for small to mid-sized businesses whose domain authority is a far cry from the Inc.’s and CNN’s of the world. So how should you approach keyword research for SEO, given your site’s unique ability to rank? Know your Competitive Power In combat sports like boxing, and wrestling, weight classes are used to fairly distribute and match competitors. The idea is, for example, that pitting an athlete against an opponent 75 pounds heavier ...

Would you like ong>to get started with SEO? But you aren’t sure if it’s worth all the effort? Many start-ups neglect SEO in their early days. And it makes sense. They have limited time and resources. So it’s hard to commit to such a time-consuming pursuit. But later, when they need to find scalable growth strategies, they shift their focus and find that getting SEO results is easier than they thought. And they regret not starting sooner. I’ve been there, done that, wasted a year and $60,000 cranking out content with no regard for SEO, and wished I had started SEO sooner. So I want to help you discover that success before you make the same mistake. Take the Groove blog as an example. They’ve had ...

Let’s be honest. There’s no silver bullet with SEO. In fact, the complexity of SEO is in the overwhelming number of things you “must” do. But who has time to check all the boxes on the SEO best practices checklist? If there is one thing you caot skip, it is keyword research. The key to wiing in the SERPs is to “punch your weight,” as Kristin, our Sr. Product Manager says. In other words, find low competition keywords that your website has a chance of ranking for. Finding the best keywords for your website is the foundation of a strong SEO strategy. Without a solid keyword strategy as a strong base, everything you do to optimize for search is built on unstable ground. What it means to find lo...

It’s near impossible ong>to know what type of content will be popular week to week. Trends fade in and fade out, and current events change daily. But if done right, you can leverage seasonal events to catch the wave of predictable trends. Here’s how to plan your aual content calendar to take advantage of seasonal events. The key to success with seasonal content is timing. Being top of mind, at the right time, is crucial to eaing the greatest views and driving the most traffic to your site. We’ve pinpointed the ideal times to plan, publish, and promote content around seasonal events. Not only will this help you organize your aual content calendar, it will help you craft the most relevant content ...

I’ll admit it. I fully subscribe ong>to the ethos of growth hacking. It’s a no-stone-left-untued, data and measurement-driven approach to maximizing audience engagement, conversion and loyalty. What’s not to like? Well, the one thing that never quite sat right with me is the word hacking. There are a number of things implied by that word that don’t align with the intended growth hacking definition. I argue that we must replace the word hacking with something more appropriate. My rationale is as follows. 1. Hacking implies shortcuts and quick fixes.Anyone obsessed with business growth knows that sustained growth is only achieved through a dedication to understanding and maintaining maximum releva...

SEO isn’t about gaming Google. It’s simply about creating content that people want and that satisfies their search intent. Looking at SEO from this perspective can make it easier to understand and easier to execute white hat SEO techniques. By putting aside the spammy tactics of yesteryear, you can produce and publish customer-focused content without that scammy vibe. Now let’s talk about how to know what content topics people want. White Hat SEO Technique #1: Use Keyword Research to Discover Content Demand A little keyword research can go a long way in helping you understand what your audience wants. Not only will you find topics that are frequently searched, you’re also likely to stumble o...