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If you’d like to know how to rank on Google, the short answer is… Create SEO content that people love, and search engines can crawl and understand. If you dissect that short answer above, ranking content on Google boils down to three ingredients: Content People loving it Google knowing that I’ll admit it. Those three factors are overly simplified concepts to concisely communicate what it takes to rank on Google. This post is the conclusion to a 3-part series on SEO content. So far we’ve covered:...

Do you want your SEO content to rank on the first page of Google? It’s easy to get stuck on the many SEO best practices and lose track of who you are ultimately trying to reach… Real people. Google has specific SEO factors it looks for when ranking pages in search results. Their priority is their users’ experience. So the more you serve the reader, the more Google serves you. If I were to share only one SEO copywriting tip, it would be this… Please your readers. That sounds too simple, right? Th...

One of the top goals in digital marketing is to have strong SEO. Strong SEO means that your content ranks in search, drives organic traffic, and ultimately converts visitors into customers. But there are many parts of SEO that must work in tandem to reach this goal. It’s a multi-part practice that takes time and resources to execute. One surefire way to make sure your site always follows white hat SEO best practices and performs its best in search is a completexa0website SEO test. In this post w...

SEO is a marathon, not a sprint. And at some point, your businesses is likely to experience a lull in organic traffic performance that requires you to mix up your strategy to get back on track. One way to do this is through dynamite keyword discovery. The search landscape is always changing. This includes what people search for, how they search, and what syntax – or combination of words and phrases – they use to search for things. Efficient and resourceful keyword discovery, done on a regular ba...

As a fellow marketer, I fully understand what a lengthy effort content marketing can be. It takes a healthy amount of research, brainstorming, and careful crafting to produce a single piece of content. Then there’s the SEO, social scheduling, influencer outreach… When you’re finally done, you’re really ready to be done. But checking your on-page SEO (even after the fact) is important to make sure you’re ranking highly and driving the most search traffic to your content possible. Alexa’s new on-p...

Keyword research for SEO is non-negotiable. Your SEO performance and your website traffic depend on it. And the growth of your business is increasingly tied to it. But, choosing the right SEO keywords for your website content is exceedingly difficult. Particularly for small to mid-sized businesses whose domain authority is a far cry from the Inc.’s and CNN’s of the world. So how should you approach keyword research for SEO, given your site’s unique ability to rank? Know your Competitive Power I...

Would you like to get started with SEO? But you aren’t sure if it’s worth all the effort? Many start-ups neglect SEO in their early days. And it makes sense. They have limited time and resources. So it’s hard to commit to such a time-consuming pursuit. But later, when they need to find scalable growth strategies, they shift their focus and find that getting SEO results is easier than they thought. And they regret not starting sooner. I’ve been there, done that, wasted a year and $60,000 cranking...

Let’s be honest. There’s no silver bullet with SEO. In fact, the complexity of SEO is in the overwhelming number of things you “must” do. But who has time to check all the boxes on the SEO best practices checklist? If there is one thing you cannot skip, it is keyword research. The key to winning in the SERPs is to “punch your weight,” as Kristin, our Sr. Product Manager says. In other words, find low competition keywords that your website has a chance of ranking for. Finding the best keywords fo...

I’ll admit it. I fully subscribe to the ethos of growth hacking. It’s a no-stone-left-untued, data and measurement-driven approach to maximizing audience engagement, conversion and loyalty. What’s not to like? Well, the one thing that never quite sat right with me is the word hacking. There are a number of things implied by that word that don’t align with the intended growth hacking definition. I argue that we must replace the word hacking with something more appropriate. My rationale is as foll...

SEO isn’t about gaming Google. It’s simply about creating content that people want and that satisfies their search intent. Looking at SEO from this perspective can make it easier to understand and easier to execute white hat SEO techniques. By putting aside the spammy tactics of yesteryear, you can produce and publish customer-focused content without that scammy vibe. Now let’s talk about how to know what content topics people want. White Hat SEO Technique #1: Use Keyword Research to Discover Co...

Not all sites are created equal in the eyes of Google. Some sites have a harder time ranking than others. So how do you find the best keywords for your website, given its unique ability to rank? You’ve probably heard the common advice to target low competition keywords. But the real question is, how low should you go? The answer depends on your site’s Competitive Power—a new metric by Alexa that benchmarks the level of keyword competition your site can target with more confidence of getting resu...